On February 4, Counterpoint Research's latest report indicated that despite market fluctuations at the end of the year, shipments in the Indian smartphone market increased 1% year on year and sales increased 8% year on year in 2025. Continued promotion of the high-end trend became the core factor driving the trend of leading sales against the trend. Looking ahead to 2026, the Indian smartphone market is expected to experience a single figure decline in sales, particularly in the price segment below 15,000 INR. Demand will be suppressed as memory and component costs rise. At the same time, price increases and stronger high-end strategies of major OEMs are expected to increase average sales prices by 5%-7% year on year, further driving the market towards high-end equipment.

On February 4, Counterpoint Research's latest report indicated that despite market fluctuations at the end of the year, shipments in the Indian smartphone market increased 1% year on year and sales increased 8% year on year in 2025. Continued promotion of the high-end trend became the core factor driving the trend of leading sales against the trend. Looking ahead to 2026, the Indian smartphone market is expected to experience a single figure decline in sales, particularly in the price segment below 15,000 INR. Demand will be suppressed as memory and component costs rise. At the same time, price increases and stronger high-end strategies of major OEMs are expected to increase average sales prices by 5%-7% year on year, further driving the market towards high-end equipment.