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WTW report shows employers prioritize sales skills as economic pressure mounts

PUBT·05/20/2026 13:08:25
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WTW report shows employers prioritize sales skills as economic pressure mounts
  • Willis Towers Watson’s 2026 Q1 General Industry Talent Intelligence Report flags a shift in hiring priorities toward revenue-generating capabilities, with sales and relationship management moving to the top as US customer spending stays tight.
  • Customer experience remains a core focus as automation and AI reshape contact centers, lifting demand for digital fluency and faster change adoption.
  • Governance and control needs are rising, led by compliance and records management, as organizations tighten operating discipline amid shifting regulation.
  • The report points to broader adoption of skills-based workforce models, with AI-related capabilities increasingly embedded across functions rather than limited to specialist roles.
  • Demand remains elevated for AI, supply chain, and workforce analytics roles tied to future-of-work transformation, with employers using them to manage costs and align talent to strategy in a weaker economy.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Willis Towers Watson plc published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202605200906PRIMZONEFULLFEED9723911) on May 20, 2026, and is solely responsible for the information contained therein.