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TUI, Bulgaria tourism ministry sign partnership framework through 2030

PUBT·09/28/2026 08:40:04
TUI, Bulgaria tourism ministry sign partnership framework through 2030
  • TUI signed a memorandum of understanding with Bulgaria’s Tourism Ministry to deepen cooperation through 2030.
  • Partnership targets higher inbound volumes, broader product range, stronger marketing, more TUI airline capacity, improved on-the-ground guest experience.
  • TUI Hotels agreed a franchise deal with GRIFID Hotels for TUI Blue Arabella, a 290-room Golden Sands property opening in summer 2027.
  • Deal would lift TUI-branded hotels in Bulgaria to five by 2027, supporting growth on the Black Sea coast.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TUI AG published the original content used to generate this news brief on September 28, 2026, and is solely responsible for the information contained therein.