LG’s HSAD plans to standardize and scale internal AI agent workflows into client-facing marketing services

• LG Corp.’s HSAD plans to scale its AI transformation program by standardizing internal AI agent workflows and rolling them out more broadly across the organization.
• It aims to expand commercialization of its in-house AI tools by integrating them with clients’ existing AI and operating environments to drive marketing execution.
• HSAD plans to broaden its end-to-end GEO offering, covering AI search analysis through content production and performance management.
• It intends to deepen its consumer-intent data asset by continuing to build out its INTENTrix dataset across 14 categories to support marketing strategy work.

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