Litium report shows 70% of Nordic B2B firms lack AI policy for sales and marketing

• Litium analysis found 33% of Nordic B2B firms have an AI policy for digital sales, marketing; 39% are drafting one.
• AI adoption rose to 45% from 24% a year earlier; 87% of users reported a positive business impact.
• Manufacturers led on governance with 38% having policies, versus 26% for wholesalers, distributors.
• Smallest firms reported the biggest policy gap: 40% of €0–€2 million revenue companies had no policy, no plans.
• Among firms above €50 million revenue, 13% reported no AI policy, no plans, pointing to tighter controls at scale.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Litium AB published the original content used to generate this news brief on September 30, 2026, and is solely responsible for the information contained therein.