NIQ finds 55% of consumers use AI in product discovery and grocery choices

• NIQ Global Intelligence analysis found 55% of global consumers say AI recommendations sometimes influence household and grocery purchases.
• Survey data showed 27% used AI tools to research products or decide what to buy in the past three months.
• Quality and performance ranked first for purchase value at 34%, ahead of affordability at 31%.
• Marketing pressure is rising, with 74% of CMOs citing higher ROI demands while 9% report access to real-time insights.
• Algorithmic buying now drives 70% to 80% of advertising spend, increasing the need for continuous measurement and optimization.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on October 07, 2026, and is solely responsible for the information contained therein.