Gartner survey shows 34% of US consumers willing to use GenAI for holiday gift recommendations

• Gartner survey found 34% of U.S. consumers were very or extremely willing to use GenAI tools for holiday gift recommendations.
• Poll of 1,004 consumers in August 2026 signaled AI is adding a discovery layer, not displacing established shopping channels.
• AI users consulted 4.48 inspiration sources on average, versus 3.24 for non-users, pointing to more fragmented marketing funnels.
• In-store buying remained dominant, with 77% planning store purchases; Amazon stayed a leading channel, with 75% planning to shop there.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202610070936BIZWIRE_USPR_____20261007_BW204861) on October 07, 2026, and is solely responsible for the information contained therein.