Alma Media says Finnish homebuyers face shortage of suitable listings despite improving price outlook

• Alma Media published research showing a shift in Finnish housing sentiment, with price-rise expectations now 7 percentage points above decline expectations.
• Demand-supply mismatch remains a key constraint, with 54% of prospective buyers reporting they have not found a suitable home.
• Detached houses show the widest gap, with 49% of buyers seeking one versus 33% of sellers offering one.
• Buyer demand skews to 80–119 square meters or 2000s-built homes, while listings tilt to 140+ square meters or 1970s–1980s stock.
• Rental attitudes strengthened, with 48% reporting a more positive view of renting; 47% of renters said finding a suitable unit is difficult.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alma Media Oyj published the original content used to generate this news brief on October 09, 2026, and is solely responsible for the information contained therein.