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Bentley Fragrances launches Become Odyssey Eau de Parfum

PUBT·10/09/2026 09:16:01
Bentley Fragrances launches Become Odyssey Eau de Parfum
  • Bentley Motors launched Become Odyssey, extending its Become fragrance line to deepen brand reach beyond vehicles.
  • New release supports a higher-margin licensing-style revenue stream, leveraging Bentley’s luxury positioning in personal goods.
  • 100ml Eau de Parfum priced at EUR 95, USD 99, CHF 95, GBP 80, targeting premium gifting demand.
  • Availability starts immediately via Bentley’s own retail channel, strengthening direct-to-consumer distribution and data capture.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bentley Motors Ltd. published the original content used to generate this news brief on October 09, 2026, and is solely responsible for the information contained therein.