YouTube says report draws on survey of 20,000 EU creators to map Europe creator economy hurdles

• YouTube published a creator economy analysis based on a survey of more than 20,000 creators across the EU27.
• The report frames Europe’s creator economy as a driver of cultural exports, citing over 70% of EU27 watch time from outside Europe.
• It highlights structural constraints on creator growth, including limited access to decision-making, traditional funding, and official data.
• The analysis calls for five policy steps to unlock growth, positioning creators as investable small media businesses with hiring capacity.

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