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Assessing Airbnb's Performance Against Competitors In Hotels, Restaurants & Leisure Industry

Benzinga·10/14/2026 10:00:07

In today's rapidly changing and fiercely competitive business landscape, it is vital for investors and industry enthusiasts to carefully evaluate companies. In this article, we will perform a comprehensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) against its key competitors in the Hotels, Restaurants & Leisure industry. By analyzing important financial metrics, market position, and growth prospects, we aim to provide valuable insights for investors and shed light on company's performance within the industry.

Airbnb Background

Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.

Company P/E P/B P/S ROE EBITDA (in billions) Gross Profit (in billions) Revenue Growth
Airbnb Inc 37.80 12.52 7.67 10.57% $0.93 $2.98 16.54%
Royal Caribbean Group 17.39 7.36 4.09 11.25% $1.85 $2.29 6.48%
Viking Holdings Ltd 27.30 22.58 5.28 44.1% $0.76 $1.0 16.49%
Carnival Corporation Ltd 11.78 2.53 1.34 14.14% $2.98 $3.81 3.46%
Expedia Group Inc 17.20 27.14 2.21 98.38% $1.32 $3.91 13.97%
Hyatt Hotels Corp 201.14 4.64 2.16 3.37% $0.33 $0.39 1.16%
Norwegian Cruise Line Holdings Ltd 9.28 2.73 0.74 8.89% $0.69 $1.05 4.89%
Choice Hotels International Inc 14.71 32.88 2.95 45.84% $0.13 $0.22 3.36%
Hilton Grand Vacations Inc 19.99 2.48 0.57 1.04% $0.16 $0.35 7.27%
Average 39.85 12.79 2.42 28.38% $1.03 $1.63 7.13%

Upon analyzing Airbnb, the following trends can be observed:

  • At 37.8, the stock's Price to Earnings ratio is 0.95x less than the industry average, suggesting favorable growth potential.

  • The current Price to Book ratio of 12.52, which is 0.98x the industry average, is substantially lower than the industry average, indicating potential undervaluation.

  • With a relatively high Price to Sales ratio of 7.67, which is 3.17x the industry average, the stock might be considered overvalued based on sales performance.

  • The company has a lower Return on Equity (ROE) of 10.57%, which is 17.81% below the industry average. This indicates potential inefficiency in utilizing equity to generate profits, which could be attributed to various factors.

  • With lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million, which is 0.9x below the industry average, the company may face lower profitability or financial challenges.

  • The company has higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, indicating stronger profitability and higher earnings from its core operations.

  • With a revenue growth of 16.54%, which surpasses the industry average of 7.13%, the company is demonstrating robust sales expansion and gaining market share.

Debt To Equity Ratio

debt to equity

The debt-to-equity (D/E) ratio is a financial metric that helps determine the level of financial risk associated with a company's capital structure.

Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.

In terms of the Debt-to-Equity ratio, Airbnb stands in comparison with its top 4 peers, leading to the following comparisons:

  • Airbnb is in a relatively stronger financial position compared to its top 4 peers, as evidenced by its lower debt-to-equity ratio of 0.32.

  • This implies that the company relies less on debt financing and has a more favorable balance between debt and equity.

Key Takeaways

For Airbnb, the PE and PB ratios are low compared to peers in the Hotels, Restaurants & Leisure industry, indicating potential undervaluation. However, the high PS ratio suggests that investors are willing to pay a premium for each dollar of Airbnb's revenue. In terms of ROE, EBITDA, gross profit, and revenue growth, Airbnb lags behind its industry peers, signaling lower profitability and growth potential.

This article was generated by Benzinga's automated content engine and reviewed by an editor.