In today's fast-paced and competitive business landscape, it is essential for investors and industry enthusiasts to thoroughly analyze companies before making investment decisions. In this article, we will conduct a comprehensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) against its key competitors in the Hotels, Restaurants & Leisure industry. By examining key financial metrics, market position, and growth prospects, we aim to provide valuable insights for investors and shed light on company's performance within the industry.
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 39.66 | 13.13 | 8.05 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 17.15 | 7.26 | 4.04 | 11.25% | $1.85 | $2.29 | 6.48% |
| Expedia Group Inc | 18.17 | 28.68 | 2.33 | 98.38% | $1.32 | $3.91 | 13.97% |
| Viking Holdings Ltd | 27.71 | 22.93 | 5.36 | 44.1% | $0.76 | $1.0 | 16.49% |
| Carnival Corporation Ltd | 11.41 | 2.45 | 1.30 | 14.14% | $2.98 | $3.81 | 3.46% |
| Hyatt Hotels Corp | 208.80 | 4.82 | 2.25 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 9.12 | 2.69 | 0.72 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 15.36 | 34.32 | 3.08 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 20.14 | 2.50 | 0.57 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 40.98 | 13.21 | 2.46 | 28.38% | $1.03 | $1.63 | 7.13% |
Upon analyzing Airbnb, the following trends can be observed:
The Price to Earnings ratio of 39.66 is 0.97x lower than the industry average, indicating potential undervaluation for the stock.
With a Price to Book ratio of 13.13, significantly falling below the industry average by 0.99x, it suggests undervaluation and the possibility of untapped growth prospects.
The Price to Sales ratio of 8.05, which is 3.27x the industry average, suggests the stock could potentially be overvalued in relation to its sales performance compared to its peers.
With a Return on Equity (ROE) of 10.57% that is 17.81% below the industry average, it appears that the company exhibits potential inefficiency in utilizing equity to generate profits.
Compared to its industry, the company has lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million, which is 0.9x below the industry average, potentially indicating lower profitability or financial challenges.
The company has higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, indicating stronger profitability and higher earnings from its core operations.
The company's revenue growth of 16.54% exceeds the industry average of 7.13%, indicating strong sales performance and market outperformance.

The debt-to-equity (D/E) ratio is an important measure to assess the financial structure and risk profile of a company.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
By evaluating Airbnb against its top 4 peers in terms of the Debt-to-Equity ratio, the following observations arise:
When considering the debt-to-equity ratio, Airbnb exhibits a stronger financial position compared to its top 4 peers.
This indicates that the company has a favorable balance between debt and equity, with a lower debt-to-equity ratio of 0.32, which can be perceived as a positive aspect by investors.
For Airbnb in the Hotels, Restaurants & Leisure industry, the PE and PB ratios suggest the company is undervalued compared to its peers. However, the high PS ratio indicates a premium valuation based on revenue. In terms of profitability, Airbnb's low ROE and EBITDA suggest lower returns compared to industry peers. The high gross profit and revenue growth indicate strong operational performance and potential for future growth.
This article was generated by Benzinga's automated content engine and reviewed by an editor.