Streaming share of TV ad exposure rises to 22.3% in August, Comscore reports

• Comscore’s August 2026 Score Report showed streaming’s share of U.S. television ad exposure reached 22.3%, up 6.2 percentage points over 12 months.
• Broadcast retained the largest share of ad exposure at 43.2%; cable accounted for 34.5%.
• Streaming gained share from cable, rising from 21.1% in June to 21.9% in July.
• YouTube dominated streaming ad exposure with a 44.4% share, followed by Tubi at 11.6% and Hulu at 8.5%.
• Over 74% of U.S. households streamed on connected TV, highlighting advertisers’ opportunity as streaming ad exposure lagged adoption.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. comScore Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610210800PRIMZONEFULLFEED9849941) on October 21, 2026, and is solely responsible for the information contained therein.