Ericsson’s Vonage Launches Email API Within Vonage Messages API, Extending Its Omnichannel Communications Platform To Include Email Alongside SMS, MMS, RCS, And WhatsApp

Send, track, and manage transactional emails alongside SMS, MMS, RCS, and WhatsApp — all from a single API

Vonage, part of Ericsson (NASDAQ:ERIC), today announced the launch of Email API within the Vonage Messages API, extending its omnichannel communications platform to include email alongside SMS, MMS, RCS, and WhatsApp. With email now reaching 4.6 billion people worldwide¹ — more than half the global population — and 99 percent of users checking their inbox every day², the channel has never been more critical to enterprise communications strategies. With Email API, organizations can build, send, and track transactional emails through a single platform using familiar APIs, real-time webhooks, and enterprise-grade authentication, with no new integration required.

The addition of email to the Vonage Messages API enables businesses to orchestrate their full omnichannel strategy from one unified platform. Customers already using the Messages API can activate the email channel immediately, leveraging the same architecture, delivery reporting, and customer dashboard they rely on today. For enterprises managing complex communication workflows, this means the ability to natively bundle channels — for example, routing a message via SMS, then falling back to RCS or email, all within a single API call. With 376.4 billion emails sent and received globally every day³, and email delivering an average ROI of $36 for every $1 spent⁴, adding email to the omnichannel mix is both a strategic and commercial imperative.