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AI reshapes healthcare marketing strategies for 2027, Definitive Healthcare says

PUBT·10/29/2026 19:36:03
AI reshapes healthcare marketing strategies for 2027, Definitive Healthcare says
  • Definitive Healthcare expects healthcare marketers to expand content and search strategies in 2027 as AI reshapes consumer engagement.
  • A 2026 KFF poll found 29% of US adults use AI for health information at least monthly, versus 17% in 2024.
  • Some 44% lack confidence in distinguishing accurate AI-generated health information, highlighting credibility risks as consumers increasingly rely on chatbots.
  • Healthcare marketers face pressure to optimize content for AI citations while maintaining traditional search visibility and providing deeper, expert-backed information.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Definitive Healthcare Corp. published the original content used to generate this news brief on October 29, 2026, and is solely responsible for the information contained therein.