HgCapital says customer trust is key to adoption of AI software pricing models

• HgCapital's November 9, 2026 analysis finds AI is pushing software pricing away from seats toward usage- and outcome-based models.
• Gartner expects at least 40% of enterprise SaaS spending to shift to usage-, agent- or outcome-based pricing by 2030.
• Customer acceptance depends on predictable bills, verifiable results and clearly communicated pricing changes, creating additional costs for software vendors.
• Only 11% of S&P 500 companies quantified AI productivity effects on specific business applications in Q2 2026; 2% quantified earnings impacts.
• Outcome-based pricing transfers performance risk to vendors, but disputed definitions of successful outcomes complicate adoption.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. HgCapital LLP published the original content used to generate this news brief on November 09, 2026, and is solely responsible for the information contained therein.