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Madison Square Garden Entertainment Renews and Expandes Its Partnership With Pepsico, Naming The Global Beverage And Foods Company An Official Partner Across The MSG Family of Companies.

Benzinga·03/05/2025 13:37:47
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The partnership will continue to give PepsiCo and its brands a broad presence across the MSG Family of Companies' portfolio of premier sports and entertainment assets, which includes New York's Madison Square Garden, Radio City Music Hall, The Theater at Madison Square Garden and the Beacon Theatre; The Chicago Theatre; Sphere in Las Vegas; the New York Knicks, New York Rangers and Westchester Knicks professional sports franchises; the Christmas Spectacular Starring the Radio City Rockettes; and MSG Networks.

"When we first began working with PepsiCo in 2018, our shared goal was to leverage the power of our celebrated brands to create unforgettable experiences across our venues and properties," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "This multi-faceted renewal illustrates the strength of this partnership, and we look forward to continuing to bring our guests together around incredible live experiences and PepsiCo products."