UFC Enters Into Comprehensive Multiyear Partnership With Meta. Meta To Become First Official Fan Technology Partner

Meta Becomes UFC's First Official Fan Technology Partner

Collaboration Includes Integration Across Meta's Portfolio Including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads

UFC®, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE:TKO), today announced a multiyear partnership with Meta to leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world.

As UFC's first Official Fan Technology Partner,Meta will collaborate with UFC to use Meta's technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content than ever before. In addition, Meta will become the Official AI Glasses Partner of UFC and will work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.

"I've had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans," said UFC President and CEO Dana White. "Meta has the greatest minds in tech and they are going to take fan engagement to the next level. We've already started to work on some innovations with Meta around a new fighter rankings system that I'll be sharing soon. The next few years will be an absolute game changer for fans of this sport."

"I love this sport and I'm looking forward to working with the UFC to let fans experience it in new ways," said Mark Zuckerberg, Founder and CEO at Meta.