Innovative Eyewear's Lucyd Armor Smart Safety Glasses Achieve EU EN 166:2002 Certification, Unlocking European Market Access

Innovative Eyewear, Inc. (NASDAQ:LUCY, LUCYW))), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announces that its Lucyd Armor™ smart safety glasses have been certified to meet European Union EN 166:2002 safety standards for workplace use.

Lucyd Armor has been a vital addition to the lineup of smart eyewear products produced by the Company, and since launching in Q4 2024 has quickly grown to become the Company's fastest selling unit. The addition of the EU certification opens important European markets for the Lucyd Armor product, in addition to the US, Canadian and UK certifications which the Company has received. Lucyd Armor is unique on the market as the first smart safety glass with photochromic lenses, a full suite of smart features including a Walkie function, high-fidelity audio and Rx-adaptable lenses.

The safety eyewear market in Europe was $1.3b in 2024 and expected to reach a projected revenue of US$ 1.6b by 2030 with a compound annual growth rate of 3.5% from 2025 to 2030.1 Based on the feedback we received from potential customers at Vision Expo and the National Hardware Show, the Company is in discussions with a notable eyewear distributor to offer Lucyd Armor in Europe, and distributors for the Company's other frames in Asia and LATAM.

The Company believes international expansion centered on the Armor and pending Reebok Powered by Lucyd collection will be foundational to its growth efforts in 2025, particularly in the wake of current US tariff situation. Goods shipped from the Company's manufacturing facilities in China directly to distributors, retailers and retail customers outside the US are not subject to US tariffs, and the Company believes it will have the opportunity to create a stronger footprint as there is less competition in markets outside the US, where smart eyewear is newer to market and tends to be available from fewer quality providers.

The Company plans to introduce additional variants of Lucyd Armor later this year, including sunglass and full-range prescription versions, to complement the original photochromic lens version.