Mattel And TKO Group's WWE Extend Global Licensing Deal To Continue Creating WWE Products

Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel's continued creation of WWE action figures, playsets, and more

Mattel, Inc. (NASDAQ:MAT) and WWE, part of TKO Group Holdings (NYSE:TKO), today announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories.

Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. Mattel's WWE action figures have consistently ranked among the top 10 properties in the U.S. action figure category, with the WWE Main Event Action Figure Series being the longest-running continuous action figure assortment in history. The multi-year extension comes at a time of continued international expansion for WWE through its new partnership with Netflix. Monday Night Raw launched on the U.S. streaming service in January 2025, with all WWE programming and Premium Live Events also becoming available on Netflix across many international markets.