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As MAGA, YALL ETFs Gain Traction, Trump Media Unveils 'Values-Based' Investment Accounts

Benzinga·04/16/2025 19:36:14
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Politically themed investment funds like the Point Bridge America First ETF (NASDAQ:MAGA) and God Bless America ETF (NASDAQ:YALL) have drawn attention from values-based investors seeking alternatives to ESG strategies. Since their respective launches in 2017 for MAGA and 2022 for YALL, the funds have delivered returns of 82.4% and 80.1%.

As our Benzinga team has previously reported, both ETFs invest in companies with ties to Republican political donations or socially conservative governance principles.

Read Also: New Conservative ETF Aims To Invest In S&P 500 Without DEI: ‘We’re Going To Deliver That Mandate’

What To Know: Now, Trump Media & Technology Group Corp (NASDAQ:DJT) is following with a new suite of Truth Social-branded Separately Managed Accounts (SMAs) launched in partnership with Yorkville America Equities and Index Technologies Group (ITG).

These SMAs are designed to reflect "America First" values through thematic portfolios focused on Faith & Values, Liberty & Security, Energy Independence and Made in America.

According to TMTG CEO Devin Nunes, the investment products are meant to give retail and institutional investors exposure to innovative, U.S.-based companies that align with traditional, pro-American ideals.

Yorkville and ITG will use proprietary, data-driven models to score and select portfolio companies based on financial metrics and values alignment, with quarterly rebalancing to maintain strategic focus.

The SMAs are part of a broader $250 million push into financial services by TMTG, with assets to be custodied by Charles Schwab. The company also plans to launch a lineup of ETFs later this year in partnership with Crypto.com. TMTG intends to invest directly into both the SMAs and ETFs using its own cash reserves.

Read Also: Why Are US-Listed Chinese Stocks Falling On Wednesday?

How To Buy DJT Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Trump Media & Tech Group’s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, DJT has a 52-week high of $56.55 and a 52-week low of $11.75.

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