Starbucks (SBUX) Stock Plunges 10% This Week On Earnings Miss, Recovers Losses

Starbucks Corp (NASDAQ:SBUX) shares experienced a sharp midweek decline of nearly 10%, falling to $76.37 after the company reported disappointing fiscal second-quarter results.

What To Know: The coffee chain missed Wall Street estimates, posting $8.76 billion in revenue versus the expected $8.86 billion and adjusted earnings per share of 41 cents, missing the 50-cent forecast.

Global comparable store sales dipped 1%, with North America down 1% and international markets down 2%, although China remained flat. The company added 213 net new stores, reaching nearly 40,800 locations.

Despite the weak performance, CEO Brian Niccol remained confident in the company’s turnaround strategy, dubbed "Back to Starbucks." Niccol emphasized that changes underway—including improved digital engagement and a revamp of the rewards program—are gaining traction, even if financial results lag.

Still, analysts showed concern. Goldman Sachs downgraded the stock, citing brand weakness and falling engagement. Other firms lowered price targets amid competitive and macroeconomic headwinds.

However, by Friday, Starbucks had recouped its post-earnings losses, suggesting investor sentiment may be stabilizing. The company continues to navigate rising costs, global trade uncertainty and soft foot traffic while focusing on operational changes to reinvigorate growth.

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How To Buy SBUX Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Starbucks’ case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, SBUX has a 52-week high of $117.46 and a 52-week low of $71.55.