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Williams-Sonoma Acquires Intellectual Property Of Dormify To Expand Digital-First, Design-Led Home Retail Portfolio; Williams-Sonoma Will Relaunch Dormify In 2026; No Financial Terms Disclosed

Benzinga·05/28/2025 12:57:44
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Williams-Sonoma, Inc. (NYSE:WSM) the world's largest digital-first, design-led and sustainable home retailer, announced today the acquisition of the intellectual property of Dormify, a trusted online retailer and content resource for college students and young adults seeking curated, space-saving home solutions. This strategic acquisition reinforces Williams-Sonoma, Inc.'s ongoing commitment to long-term growth and showcases the company's ability to pursue targeted opportunities that capture market share and unlock white space across key demographic and lifestyle segments.