Instacart Expands Partnership With Trade Desk To Improve Programmatic Campaign Performance On Open Internet With Retail Media Data

Expanded Partnership Helps Advertisers Unlock Closed-Loop Measurement on the Open Internet with Seamless Access to Instacart Retail Data, In-Flight Optimization

SAN FRANCISCO, June 10, 2025 /PRNewswire/ -- Instacart (NASDAQ:CART), the leading grocery technology company in North America, today announced an expanded partnership with The Trade Desk (NASDAQ:TTD), a global advertising technology leader, to improve programmatic campaign performance on the open internet with retail media data. Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform.