McDonald's And Entertainment Studios Network/The Weather Group Settle Lawsuit With Confidential Agreement; Advertising Relationship To Continue Without Admission Of Wrongdoing

McDonald's USA, LLC and Entertainment Studios Network/The Weather Group today announced an agreement to settle pending litigation between them. The parties reached a confidential commercial agreement whereby McDonald's will continue to purchase advertising from ESN in a manner that aligns with its advertising strategy and commercial objectives and ESN will dismiss its lawsuit against McDonald's in the United States District Court for the Central District of California.

Under the terms of the agreement, which are confidential, McDonald's is not admitting any wrongdoing, and the ads sold will, as per all such commercial deals, be priced at market value.