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Adobe Launches LLM Optimizer To Help Businesses Boost Brand Visibility As Generative AI Browsers And Chat Services Redefine Consumer Discovery

Benzinga·06/16/2025 07:33:18
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  • Adobe unveiled LLM Optimizer, a new enterprise application designed to help businesses enhance brand visibility and customer engagement in the era of generative AI-powered browsers and chat services
  • LLM Optimizer enables businesses to monitor AI-driven traffic and benchmark brand visibility, with actionable recommendations that can be quickly deployed across digital properties
  • Consumers are seeing value in having conversational experiences with their favorite brands, with new Adobe insights showing a 3,500% increase in traffic to U.S. retail sites from generative AI sources