Thryv Launches Payroll Tool With Gusto to Help Small Businesses Save Time on Taxes and Paychecks

Managing in-house payroll processing and tax compliance can be a time-consuming challenge for small businesses. According to the National Small Business Association's 2025 survey, 50 percent of small businesses spend more than three hours per month administering payroll taxes. To mitigate concerns around time and accuracy, Thryv® (NASDAQ:THRY), the leading small business marketing and sales platform, has launched Thryv Workforce Center™, a payroll solution designed for growing businesses. Powered by Gusto™, the leading people management platform for small businesses, Thryv Workforce Center saves SMBs valuable time by managing payroll and automated tax calculations directly within their existing Thryv account.

 

Thryv Workforce Center, powered by Gusto, streamlines payments, taxes, and compliance — all inside the Thryv platform.

This full-service solution does more than just calculate pay. It simplifies the entire payroll process, combining essential tools into one platform that manages a business' HR, taxes, and staff payments. It can also perform tasks like direct deposit and the creation of tax forms.