Adobe And YouTube Partner To Empower Creators With Premiere Mobile Integration For YouTube Shorts

• Adobe and YouTube empower millions of creators to make captivating videos and grow their audiences by combining Adobe Premiere's pro-level mobile video editing with the global stage of YouTube Shorts
• With powerful new capabilities for YouTube Shorts content creation, the free Premiere mobile app brings creators polished video editing with studio-quality audio, AI sound effects, precision multi-track editing, Firefly AI content generation and more
• Creators will be able to access Premiere mobile's audio, video and AI creation capabilities from YouTube Shorts where they can remix content with eye-catching effects, titles, transitions and templates

Today at Adobe MAX – the world's largest creativity conference – Adobe (NASDAQ:ADBE) and YouTube announced a partnership designed to empower creators around the globe to create amazing content and help grow their audiences. The partnership brings together Adobe Premiere's industry-leading video editing tools with the massive reach of YouTube Shorts in a new content creation space, Create for YouTube Shorts, coming soon to the Premiere mobile app. This new, dedicated place to create and instantly publish to YouTube Shorts in Premiere mobile will bring Adobe's best-in-class video editing tools directly to millions of YouTube creators. Creators will be able to save and create templates or create their own to share on YouTube Shorts to inspire others and spark new trends.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251028307123/en/

The new content creation space for YouTube Shorts in Premiere mobile delivers everything creators need to easily produce viral videos, grow their audience and tap into trends. Creators will have access to Adobe's powerful video editing tools including exclusive effects, transitions, templates and more, designed for creating eye-catching YouTube Shorts. From day-in-the-life vlogs to travel videos, behind-the-scenes content and everything in between, creators will be able to make and share amazing content anytime, anywhere.

YouTube's Scott Silver joined Adobe's Ely Greenfield on stage at MAX to share news of their new partnership with the global creative community.