Freshpet's Billy Cyr, CEO And Various Family Members And Independently Managed Trusts Established For His Family, Intend To Adopt Prearranged Trading Plans In Order To Exercise Options Granted In 2016, Which Expire On September 6, 2026

Mr. Cyr and his various family members and trusts currently hold 1,322,737 shares of common stock, which represents approximately 2.71% of Freshpet's shares outstanding. After execution of the plan, Mr. Cyr and his various family members and trusts plan to continue to beneficially own all other Freshpet equity that Mr. Cyr has been granted or acquired in the open market plus any shares he chooses to retain after the exercise of these options, which would total at least 350,000 shares of Freshpet stock.

"Over the nine years I have been CEO of Freshpet, I have never sold a share and have acquired shares worth more than $4 million in the open market at today's prices and I am only planning to take these actions over the next year because the options are nearing expiration," commented Billy Cyr, Freshpet's Chief Executive Officer. "I will continue to hold a sizeable position in Freshpet because I firmly believe Freshpet is a great investment that will drive long-term shareholder value."