-+ 0.00%
-+ 0.00%
-+ 0.00%

Integral Ad Science Expands Collaboration With Snap To Offer Tools For Advertisers To Validate, Optimize Ad Effectiveness

Benzinga·11/04/2025 12:37:10
Listen to the news

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its measurement partnership with Snap Inc. (NYSE:SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic (IVT) across Chat Feeds ads to understand and enhance user engagement. Additionally, IAS offers Brand Safety and Suitability Measurement across other Snap ad placements.