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To own Kohl’s today, you need to believe that its omnichannel model, brand reinvestment and partnerships can offset persistent traffic and revenue pressure, and that cost discipline can keep earnings positive even as sales contract. The latest quarter supports that tension: revenue and net income both slipped year on year, yet full year 2025 earnings guidance was raised, suggesting the near term catalyst is margin execution, while the biggest risk remains ongoing declines in net and comparable sales.
The most relevant update here is the Board’s decision to make Michael J. Bender the permanent CEO after serving as interim leader since May 2025. That move ties the investment case more tightly to his operating approach at a time when Kohl’s is still guiding to a 3.5% to 4% decline in net sales, underscoring how much the turnaround hinges on execution in stores, digital and merchandising rather than a quick recovery in customer demand.
Yet investors should also be aware that persistent weakness in store traffic and comparable sales could...
Read the full narrative on Kohl's (it's free!)
Kohl's narrative projects $15.2 billion revenue and $199.4 million earnings by 2028. This implies a 1.6% yearly revenue decline and a $9.6 million earnings decrease from $209.0 million today.
Uncover how Kohl's forecasts yield a $21.82 fair value, a 5% downside to its current price.
Five members of the Simply Wall St Community currently see Kohl’s fair value anywhere between about US$15 and US$65 per share, underscoring how far apart individual views can be. Set against that wide range, the recent guidance for continued declines in net and comparable sales highlights why it can be helpful to examine several different risk and turnaround scenarios before forming a view on Kohl’s overall performance potential.
Explore 5 other fair value estimates on Kohl's - why the stock might be worth over 2x more than the current price!
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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