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European Commission Clears Mars' Acquisition Of Kellanova On December 11, 2025

Benzinga·12/08/2025 14:13:57
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The European Commission gives final, unconditional approval for merger, paving the way to unite two iconic snacking businesses on December 11, 2025

Mars, Incorporated, a family-owned, global leader in pet care, snacking and food and Kellanova (NYSE:K), a leader in global snacking, international cereal and noodles and North America frozen foods, today announced that Mars has received unconditional approval from the European Commission for its pending acquisition of Kellanova. As a result, all required regulatory approvals and clearances for the pending transaction have been obtained.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251207243494/en/

Mars and Kellanova anticipate closing the pending transaction on December 11, 2025, subject to the satisfaction or waiver of customary closing conditions. Upon close, Kellanova's portfolio of snacking brands, which includes Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, RXBAR® and Kellogg's international cereal brands, will join the existing Mars Snacking portfolio, which includes beloved brands like SNICKERS®, M&M'S®, TWIX®, SKITTLES®, EXTRA® and KIND®.

Following the close of the pending transaction, Mars expects the combined Snacking business to generate around $36 billion in annual revenues, with a portfolio that includes 9 billion-dollar brands. Mars Snacking will continue to be headquartered in Chicago, IL and will operate in more than 145 markets, serving millions of consumers. Powered by a team of more than 50,000 Associates, it will operate 80 global production facilities and more than 170 retail outlets like Hotel Chocolat and M&M'S World.