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The “Certain Measures to Promote Liquor Sales in Guizhou Province” was publicly solicited for comments. Among them, it was mentioned that wine companies should be supported to deepen cooperation with financial institutions, explore services such as “branded liquor pledge loans” and “liquor income rights wealth management products,” revitalize the assets of wine companies, and ease the financial pressure on enterprises. Strictly crack down on illegal acts such as infringement, counterfeiting, and false publicity in the liquor market; accelerate the construction of a traceability system for liquor circulation; focus on ensuring product quality and effectively safeguarding the legitimate rights and interests of consumers and corporate brand reputation.

Zhitongcaijing·12/09/2025 05:17:01
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The “Certain Measures to Promote Liquor Sales in Guizhou Province” was publicly solicited for comments. Among them, it was mentioned that wine companies should be supported to deepen cooperation with financial institutions, explore services such as “branded liquor pledge loans” and “liquor income rights wealth management products,” revitalize the assets of wine companies, and ease the financial pressure on enterprises. Strictly crack down on illegal acts such as infringement, counterfeiting, and false publicity in the liquor market; accelerate the construction of a traceability system for liquor circulation; focus on ensuring product quality and effectively safeguarding the legitimate rights and interests of consumers and corporate brand reputation.