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Is Allegiant’s Expanded Hotels Push Quietly Redefining Its Ancillary Strategy and Earnings Mix (ALGT)?

Simply Wall St·12/09/2025 19:15:56
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  • Allegiant Travel has partnered with Rocket Travel by Agoda to launch Allegiant Hotels, a new platform that lets Allways Rewards members book and manage hotel stays worldwide while earning or redeeming points, extending coverage across all Allegiant destinations and beyond.
  • This move deepens Allegiant’s loyalty ecosystem by adding a non-flight earning and redemption channel, potentially increasing engagement among more than 20 million rewards members and reinforcing its focus on ancillary travel services.
  • We’ll now look at how this expanded Allegiant Hotels loyalty offering may influence the company’s investment narrative and long-term earnings mix.

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Allegiant Travel Investment Narrative Recap

To own Allegiant Travel, you need to be comfortable with a focused, leisure airline trying to deepen customer loyalty and grow high-margin ancillary revenue while working through losses and volatile demand. The Allegiant Hotels launch broadens that ancillary and loyalty story, but it does not materially change the near term earnings risk tied to swingy leisure demand and ongoing labor and fleet transition pressures.

The Allegiant Hotels partnership with Rocket Travel by Agoda plugs directly into the Allways Rewards ecosystem, sitting alongside the co branded credit card and other digital initiatives aimed at lifting non ticket revenue. Taken together with recent traffic growth and network expansion announcements, it frames a catalyst path that depends heavily on Allegiant’s ability to convert growing customer touchpoints into steadier, more profitable spending per passenger.

Yet beneath this expanding loyalty and hotel offering, investors should also be aware of Allegiant’s rising labor tensions and union cost pressures that could...

Read the full narrative on Allegiant Travel (it's free!)

Allegiant Travel's narrative projects $3.1 billion revenue and $267.8 million earnings by 2028.

Uncover how Allegiant Travel's forecasts yield a $69.58 fair value, a 15% downside to its current price.

Exploring Other Perspectives

ALGT 1-Year Stock Price Chart
ALGT 1-Year Stock Price Chart

The single Simply Wall St Community fair value estimate sits at US$69.58, showing how even one private view can differ from market pricing. When you weigh that against risks like Allegiant’s exposure to uneven leisure demand and off peak weakness, it underlines why many market participants look at several perspectives before forming a view on the company’s prospects.

Explore another fair value estimate on Allegiant Travel - why the stock might be worth 15% less than the current price!

Build Your Own Allegiant Travel Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.