Road Show Record|From La Liga to forward-looking layout in the Middle East, Tianji Holdings (01520) accelerates the construction of a global IP cooperation ecosystem
On December 3-5, the “10th Zhitong Financial Capital Market Annual Conference”, co-hosted by Zhitong Finance, the number one information platform for Hong Kong and US stocks, and Xinzhi Fund Network, a one-stop service platform for Chinese overseas private equity funds, was successfully held in Shenzhen and Hong Kong, exclusively hosted by “Winter Sunshine” and supported by S&P Global Market Intelligence and CITIZEN.
During the roadshow at this grand event, Wu Yuesi, Global Investor Relations Director of Tianji Holdings (01520), had zero-distance face-to-face communication with on-site investors on the company's business model, business progress, and future strategy.
The following is a transcript of Tianji Holdings' roadshow:
Tianji Holdings is a company listed on the Hong Kong Stock Exchange. It is committed to providing a full cycle of IP ecosystem construction and operation services for various IP holders and brands.
In the consumer IP field, the company forms three core businesses around IP commodity transactions: IP digitalization, IP product secondary transactions, and IP ecosystem operation. The company relies on ecosystem partners' Web 3.0 infrastructure and AI technology capabilities to integrate brands, IPs, and creators into an open commercial network.
At present, the company has set up a joint venture with West Foot Chain Technology to specialize in the Web3.0 model of sports IP economy and new consumer operations, IP categories such as star cards, figure dolls, and equity cards (such as offline experience vouchers, physical product vouchers, and joint project experience vouchers).
In the IP digitization business, the company uses blockchain technology to transform traditional IP products (tickets, derivatives, collectibles) into verifiable digital assets, ensure their authenticity, traceability and standardized ownership, and achieve safe and efficient digital IP management.
For example, the VR star card launched by the company uses AI technology to transform static cards into dynamic VR star cards that can be scanned and watched with a mobile phone; users can also use the self-hosted blockchain card package VM Gallery to safely store IP rights products purchased in the Tianji ecosystem and easily complete write-off.
In the IP product secondary trading business, the company cooperates with trusted trading platforms to carry out genuine IP product transactions and provides IP creators with a built-in royalty distribution mechanism. While protecting creators' earnings, it can also subsidize end consumers.
In the IP ecosystem operation business, the company builds a highly interactive fan community through member loyalty programs and co-creation activities, and continues to enhance long-term stickiness and value growth between IP brands and users.
For example, LaLiga Club, an online community built by the company for LaLiga's official fans in China, serves tens of millions of fans; sets up an i-520 sports and art interactive center, combines top international cultural and sports IPs to create an offline IP art interactive space in the core area of the city, etc.; integrates originally isolated consumption scenarios to form an alliance ecosystem and improve consumption efficiency.
In response to the pain point where it is difficult to verify IP authenticity and ownership, the company uses blockchain technology to give IP products uniqueness and traceability to ensure that each work is authentic and that circulation records are open and transparent. Purchasers can easily verify on-chain authenticity to effectively suppress counterfeiting and fraud; IP holders can monitor circulation trajectories in real time to prevent unauthorized resale or infringement.
In response to the pain point of scattered and opaque secondary transaction channels, the company provides standardized on-chain transaction procedures and settlement mechanisms to support users to freely trade, collect and display digital collections across platforms, and enhance asset liquidity. Smart contracts enable automatic payment and distribution of copyright fees, enhance transaction transparency and operational efficiency, and achieve a win-win situation for all parties by suppressing market speculation while subsidizing end consumers.
In response to the pain points of lack of guarantee for creators' earnings and insufficient fan interaction, the company's on-chain IP products have a built-in royalty mechanism to ensure that every time a work is resold, revenue can be automatically distributed to creators. Fans can deeply participate by co-creating and collecting limited-edition collections to strengthen emotional connections, thus building a closed loop of sustainable IP value that combines economic returns and community resonance.
In the field of industrial IP, the company has established strategic cooperation with the Saudi Ministry of Industry and Mineral Resources to assist Saudi Arabia in advancing national industrial IP construction under the “Vision 2030”, including the Saudi Ministry of Industry's “SMSC” (Smart Manufacturing and Supercomplex) and “RAAS” (Robotics as a Service) projects. The vision was proposed by Saudi Crown Prince Mohammed bin Salman in 2016. The core goal is to diversify the economy, reduce dependence on petroleum, and focus on developing fields such as tourism and leisure, culture and entertainment, high-tech, industrial innovation, and urban construction and renewal.
Tianji Holdings will use Saudi Industrial IP as an entry point to participate deeply in the wave of changes in Saudi culture, sports, tourism, and real estate industries. In September 2025, the company signed a comprehensive cooperation agreement with the Saudi Ministry of Industry and Mineral Resources to use the company's domestic channel resources to help Saudi Arabia build “SMSC” and “RAAS” national industrial IPs to support its industrial upgrading. As a strategic partner, the company has obtained the above IP business expansion qualifications, and is currently undergoing the first stage of product category design and selection of qualified manufacturers.
On December 1, 2025, Tianji Holdings, as a strategic partner of the Ministry of Industry, formed more than 30 Chinese companies to participate in the Saudi Industrial Exhibition 2025 (ITSA) and operated the largest industrial robot exhibition center in the exhibition hall (over 1,400 square meters). The exhibition received great attention. 6 ministers and CEOs of more than 200 leading Saudi companies visited the exhibition area for in-depth experience and cooperation negotiations.
Q & A session
Q: Is the company's IP operation similar to Little Yellow Duck Deying's brand operation method?
A: We mainly focus on the operation of the IP ecosystem. We have reached cooperation with a number of globally influential IPs to help them achieve broader and more efficient promotion through blockchain technology. Little Yellow Ya Deying focuses on offline IP operations; although our i-520 Consumer Alliance in Beijing has some similarities, it is not a business focus.
Q: In addition to sports and entertainment star IPs, does the company lay out the female consumer market?
A: It is not easy to disclose the details of the specific project, but we will soon launch IP collaborations such as cultural tourism, entertainment concerts, etc. dominated by female consumer groups.
Q: Is the current promotion method similar to blind box sales?
A: We will soon launch the LaLiga official app to provide members with purchase and exchange services for tickets and peripheral products. Every IP has an inherent fan base, and we will operate it by building a fan community. Blind boxes are only one type of product that can be sold within the community. In addition, they also include benefits such as star meetings and offline experiences. Members can not only enjoy exclusive benefits, but also make purchases through the corresponding IP app or fan community. We are currently cooperating with La Liga and plan to expand to popular sports IPs such as tennis, table tennis, badminton, and skiing in the future.
Q: Do the company's cooperative IPs prefer first-tier or second-tier? Will it incubate its own IP?
A: The company's current strategy is mainly to cooperate with major tournament organizers such as La Liga to obtain wider influence and digital resources such as stars, events, and videos. We focus on empowering existing IPs with digital technology to help them achieve digital operation and value amplification. Currently, all collaborations are international first-tier IPs, and in the future, it is not ruled out that they will consider incubating their own IPs at the right time.
Q: What is the forecast for the company's performance growth in the next one to two years?
A: The company's IP business is currently in the early stages of expansion. After the business model is successful, there is potential for rapid replication and scale expansion. The consumer IP business has been in place for more than a year and is about to enter the harvest period; in terms of industrial IP, the solutions and services provided to the Saudi Ministry of Industry are expected to soon bring stable benefits. Overall, there is room for multiple growth in the company's performance.