On December 9, the reporter visited a Wuliangye specialty store in Shenzhen. The retail price of Wuliangye's “Pu Wu” has dropped to 949 yuan/bottle. The store clerk said, “If you buy 6 bottles, you can get the goods according to the wholesale price of 860 yuan/bottle.” The reporter learned that the retail price of “Pu Wu”, as the core single item of Wuliangye, has dropped again and again since this year. The store clerk admits that the current price inversion of high-end liquor in the Shenzhen market is an open secret: “Our purchase price is 920 yuan per bottle. If we sell it at 860 yuan per bottle, we lose one bottle at a time.” Recently, there was news in the market that next year, Wuliangye will adjust the “General Five” price and give a discount on top of the factory price of 1,019 yuan/bottle. Dealers will directly reduce the invoice by 119 yuan to 900 yuan/bottle. Wuliangye responded that the factory price of “Pu Wu” 1,019 yuan/bottle has not been adjusted. The “price reduction” rumored in the market is actually a reflection of the price after the implementation of the company's relevant subsidy support policy. It is worth noting that this is the first price reduction for the “General Five” in nearly 10 years. The last price reduction dates back to 2014, when the “General Five” price dropped from 729 yuan/bottle to 609 yuan/bottle.

On December 9, the reporter visited a Wuliangye specialty store in Shenzhen. The retail price of Wuliangye's “Pu Wu” has dropped to 949 yuan/bottle. The store clerk said, “If you buy 6 bottles, you can get the goods according to the wholesale price of 860 yuan/bottle.” The reporter learned that the retail price of “Pu Wu”, as the core single item of Wuliangye, has dropped again and again since this year. The store clerk admits that the current price inversion of high-end liquor in the Shenzhen market is an open secret: “Our purchase price is 920 yuan per bottle. If we sell it at 860 yuan per bottle, we lose one bottle at a time.” Recently, there was news in the market that next year, Wuliangye will adjust the “General Five” price and give a discount on top of the factory price of 1,019 yuan/bottle. Dealers will directly reduce the invoice by 119 yuan to 900 yuan/bottle. Wuliangye responded that the factory price of “Pu Wu” 1,019 yuan/bottle has not been adjusted. The “price reduction” rumored in the market is actually a reflection of the price after the implementation of the company's relevant subsidy support policy. It is worth noting that this is the first price reduction for the “General Five” in nearly 10 years. The last price reduction dates back to 2014, when the “General Five” price dropped from 729 yuan/bottle to 609 yuan/bottle.