Sensor Tower: Global players' spending on mobile games reached US$6.68 billion in November, down 2.8% month-on-month

The Zhitong Finance App learned that on December 10, Sensor Tower released the top 10 global mobile game revenue and download rankings for November 2025. In November 2025, global players' spending on the App Store and Google Play mobile games reached US$6.68 billion, down 2.8% from the previous month. Among them, the US market continued to lead with 32.3% of total revenue, while the Chinese (iOS only) and Japanese markets ranked behind with 14.4% and 12.4% shares, respectively. In November 2025, global mobile game downloads reached 3.62 billion times, down 4.1% from the previous month. Among them, India continues to lead with 594 million downloads (16.4%), followed by the US (7.9%) and Brazil (6.5%).

“Last War: Survival Game” published by FUNFLY continued to top the global mobile game revenue list in November 2025. It was followed by “Whiteout Survival” and “MONOPOLY GO!” , “Royal Match” and “Candy Crush Saga” joined the top five. According to the latest data from Sensor Tower App Performance Insights, “Last War: Survival Game” continues to lead the global revenue list. This is mainly due to its alliance-driven gameplay and stable, orderly, process-focused competitive operations (Live Ops). The work combines social coordination, core strategic depth, and a high-value reward system, and continues to maintain strong monetization capabilities in major global markets.

Festival-themed operating activities drive strong revenue growth

In November, publishers focused on themed rewards and social activities to increase user engagement:

“Whiteout Survival” climbed to 2nd place with two high-impact operations: first the high-risk “Frostdragon Tyrant (Frostdragon Tyrant)” event, followed by the “2025 Thanksgiving” themed celebration. The latter effectively maintained the league's activity through seasonal quests and rewards.

“MONOPOLY GO!” It remained in 3rd place through three major operating activities — “Campfire Racers (Campfire Racers),” “Harvest Racers (Harvest Racers),” and “Thanksgiving Partners (Thanksgiving Partners).” Each event offers engaging challenges and limited-time holiday rewards.

“Kingshot” gained momentum through the “Thanksgiving Festival (Thanksgiving Festival),” which launched limited-time seasonal skins such as “Autumn Artbook (Autumn Artbook)” and “Turkey Terminator (Turkey Terminator)” to encourage players to log in repeatedly.

“Gossip Harbor” launched the warm-themed “Turkey-tastic Times (Turkey-tastic Times)” event, a 16-day cooking-themed event featuring the “Comforting Soup Collection (Comforting Soup Collection)”, which strongly promoted monetization.

All in all, these collaborative operations (Live Ops) highlight how the holiday rewards cycle and collectible-driven mechanisms can increase the engagement of leading game users.

In November 2025, global players' spending on the App Store and Google Play mobile games reached US$6.68 billion, down 2.8% from the previous month. Among them, the US market continued to lead with 32.3% of total revenue, while the Chinese (iOS only) and Japanese markets ranked behind with 14.4% and 12.4% shares, respectively.

Revenue growth list leader

The release of new games, landmark updates, and a revival of operational activity together formed the main features of the November revenue growth list:

“MapleStory: Idle RPG” topped the November revenue growth list with strong IP feelings and accurate monetization strategies in major Asian and Western markets.

“Honkai: Star Rail” soared to 2nd place with an intensive update cycle: the limited 5-star character “Xilian” appeared, and “Currency Warfare • Zero-Sum Game” introduced new chapters and activity modes; subsequently, “Story's End for Amphoreus (Story's End for Amphoreus)” was updated and the return of the five-star card pool, once again greatly increasing players' activity and consumption.

“Pokémon GO” grew due to a series of intensive operational activities, including “GO Pass: November (GO Pass: November),” “Enchanted Hollow (Enchanted Hollow),” global “Wild Area Weekend (Wild Area Weekend)” events, “Dynamax Eevee (Dynamax Eevee)” battles, and “Resolute Form Keldeo (Resolute Form Keldeo)”'s “Final Justice (Final Justice)” Final Justice)” debuted.

“Uma Musume Pretty Derby” maintained a high level of engagement through a new spa-themed operation — which offered free draws, gem packs, and progress acceleration rewards; the game then transitioned to a festival-themed “Golden Holy Night 24 Hours (Golden Holy Night 24 Hours)” event, and introduced limited-time SSR rewards.

Overall, November once again emphasized how strong IPs, proper timing of operational activities (Live Ops), and activity-driven content updates continue to shape the global mobile gaming revenue landscape.

Top 10 global mobile game downloads in November 2025

“Block Blast!” It reached the top of the global mobile game download list in November 2025. “ROBLOX” ranked 2nd, followed by “Free Fire” and “Pizza Ready!” Together with “Subway Surfers,” they are in the top 5.

“Block Blast!” With continuous puzzle content updates and the “Thanksgiving Harvest Adventure (Thanksgiving Harvest Adventure)” campaign, it has been at the top of the global download list. The campaign introduced time-limited levels and collectible puzzle pieces, successfully driving user engagement.

“ROBLOX” ranked 2nd in the global download list, mainly due to major operating events in November, such as the month-long “Wicked: For Good (Wicked: For Good)” themed world update and an eight-day Yeat x Dead Rails zombie concert collaboration, which provided exclusive UGC items.

“Free Fire” maintained 3rd place and maintained user engagement through ongoing competitive activities and Free Fire x Digimon Adventure. This is a 15 day special event where players are invited to team up with the iconic Agumon (Agumon) for a limited-time themed experience.

In November 2025, global mobile game downloads reached 3.62 billion times, down 4.1% from the previous month. Among them, India continues to lead with 594 million downloads (16.4%), followed by the US (7.9%) and Brazil (6.5%).

The leader in download growth

“Solitaire Associations Journey” has reached the top of the global download growth chart with its hybrid design that combines classic card progression and word association mechanisms. Players complete levels by matching relevant terms, superimposing mild cognitive challenges on top of familiar card structures. The resulting quick, low-threshold puzzle-solving experience successfully aroused strong reactions in Western and Asian markets.

“I Am Monkey” ranked 2nd in the download growth chart, thanks to its physics-driven first-person sandbox chaos. The player controls a playful monkey that moves through a funny environment. The game's unpredictable actions, humorous interaction, and short, repeatable levels make it extremely shareable and ideal for ultra-casual user groups.

“Sonic Rumble” successfully reached the 9th place in the download list thanks to its Party Battle Royale design. The game packs quick obstacle courses and knockouts with bright Sonic themed visuals. Its highly competitive and fast-paced matching model has aroused strong reactions in markets such as Brazil, Turkey, Egypt, Indonesia, and the US, driving rapid user adoption.

The fastest growing game on the November download list showcased the diversity of mobile demand — from classic desktop game mechanics to physics-driven sandbox gameplay and IP-driven party experiences. This fully highlights how easy to use gameplay and strong brand awareness continue to drive breakthrough growth in the global market.