On December 10, data from the third-party platform “Today's Wine Prices” showed that the wholesale reference price of the 53-degree 500ml Flying Moutai loose bottle in 2025 had dropped to 1,500 yuan/bottle, down 15 yuan from the previous day, a record low. The price of the original box product was 1,520 yuan, the same as the previous day. This price is infinitely close to the official guide price of 1,499 yuan, a cumulative decrease of more than 30% from 2,220 yuan and 2,255 yuan when the two products were launched. In this round of price declines, the performance of e-commerce platforms is particularly remarkable. At the beginning of November, as major e-commerce platforms launched promotions, the price of some platforms had already fallen below 1,600 yuan/bottle after the 53-degree Flying Moutai subsidy, and was even lower than the wholesale price in the market. Pinduoduo's Flying Moutai “Group Price Sale” once dropped to 1,399 yuan/bottle, which attracted widespread attention in the market. Faced with this price, Duan Yongping, a well-known investor and long-time supporter of Maotai, also bluntly said in response: “I can't understand why they can sell it at this price. I think they subsidized it, just an advertising fee?” Regarding the continued decline in the price of Flying Moutai, Cai Xuefei, general manager of Zhiqu Marketing and an expert in the liquor industry, said that the falling price of Flying Moutai has objectively lowered the consumption threshold and opened up a wider consumer base. As the consumer base expands and consumption scenarios expand, Maotai's market demand will expand further, leading to an increase in demand, which in turn will drive the stabilization of Maotai prices.

On December 10, data from the third-party platform “Today's Wine Prices” showed that the wholesale reference price of the 53-degree 500ml Flying Moutai loose bottle in 2025 had dropped to 1,500 yuan/bottle, down 15 yuan from the previous day, a record low. The price of the original box product was 1,520 yuan, the same as the previous day. This price is infinitely close to the official guide price of 1,499 yuan, a cumulative decrease of more than 30% from 2,220 yuan and 2,255 yuan when the two products were launched. In this round of price declines, the performance of e-commerce platforms is particularly remarkable. At the beginning of November, as major e-commerce platforms launched promotions, the price of some platforms had already fallen below 1,600 yuan/bottle after the 53-degree Flying Moutai subsidy, and was even lower than the wholesale price in the market. Pinduoduo's Flying Moutai “Group Price Sale” once dropped to 1,399 yuan/bottle, which attracted widespread attention in the market. Faced with this price, Duan Yongping, a well-known investor and long-time supporter of Maotai, also bluntly said in response: “I can't understand why they can sell it at this price. I think they subsidized it, just an advertising fee?” Regarding the continued decline in the price of Flying Moutai, Cai Xuefei, general manager of Zhiqu Marketing and an expert in the liquor industry, said that the falling price of Flying Moutai has objectively lowered the consumption threshold and opened up a wider consumer base. As the consumer base expands and consumption scenarios expand, Maotai's market demand will expand further, leading to an increase in demand, which in turn will drive the stabilization of Maotai prices.