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    Debt Raise And Rubik’s Licensing Deal Could Be A Game Changer For Brightstar Lottery (BRSL)

    Simply Wall St·12/10/2025 06:29:43
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    • In early December 2025, Brightstar Lottery PLC completed a US$750,000,000 5.75% senior secured notes issuance due January 15, 2033, while Spin Master Toys UK Limited announced a five-year exclusive global licensing agreement enabling Brightstar to develop Rubik's-themed omnichannel lottery games.
    • Together, the fresh debt capital and Rubik's Cube licensing deal expand Brightstar's financial flexibility and open a new, globally recognized brand channel for future lottery product development.
    • Next, we’ll examine how the US$750,000,000 senior secured notes issuance could reshape Brightstar Lottery’s existing investment narrative and risk profile.

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    Brightstar Lottery Investment Narrative Recap

    To own Brightstar Lottery, you need to believe it can convert its global lottery footprint and iLottery ambitions into steadier earnings despite regulation, competition, and jackpot-driven volatility. The new US$750,000,000 5.75% senior secured notes and Rubik’s licensing deal increase financial flexibility and brand reach, but they do not materially change the near term focus on execution in core markets or the key risks around regulation and earnings variability.

    The most relevant recent announcement is the Rubik's-themed omnichannel games agreement with Spin Master Toys UK Limited, which extends Brightstar's ability to refresh content across instant tickets, draw games, and iLottery. This brand partnership sits squarely within existing catalysts tied to iLottery and digital growth, offering another way to support engagement without altering the underlying exposure to regulatory changes or the importance of large jackpot cycles.

    Yet alongside these opportunities, investors should still be aware that tighter gambling regulations or tax changes in key markets could...

    Read the full narrative on Brightstar Lottery (it's free!)

    Brightstar Lottery's narrative projects $2.6 billion revenue and $295.9 million earnings by 2028.

    Uncover how Brightstar Lottery's forecasts yield a $20.17 fair value, a 32% upside to its current price.

    Exploring Other Perspectives

    BRSL 1-Year Stock Price Chart
    BRSL 1-Year Stock Price Chart

    Two Simply Wall St Community valuations span roughly US$10.21 to US$20.17 per share, underscoring how far apart individual views can be. As you weigh these perspectives, remember that Brightstar’s earnings remain heavily exposed to regulatory shifts in core lottery markets, which could materially influence future performance and deserve closer attention.

    Explore 2 other fair value estimates on Brightstar Lottery - why the stock might be worth as much as 32% more than the current price!

    Build Your Own Brightstar Lottery Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.