DoubleVerify Expands DV Authentic Attention To TikTok, Enabling Brands To Optimize Campaigns Using Impression-Level Attention Data

With this new release, brands can identify high-performing creatives, optimize spend and maximize campaign effectiveness across TikTok campaigns

DoubleVerify ("DV") (NYSE:DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.