In order to seize the strategic opportunity to host the “Fifteen Winter”, comprehensively promote the construction of high-quality snow and ice tourism destinations, and promote the upgrading of snow and ice tourism consumption, the “Three-Year Action Plan for the High-Quality Development of Snow and Ice Tourism in Liaoning Province” was publicly solicited for comments. Among them, it was mentioned to fully explore the connotations of ice and snow culture in Liaoning, improve and perfect the professional, hobby, and popular three-level product system, continue to innovate “ice and snow+” and “+ ice and snow” diversified business formats and consumption scenarios, construct a new pattern of snow and ice tourism development in Liaoning with a clear hierarchy and distinctive characteristics, and shape a popular snow and ice tourism brand with recognition in Liaoning. Cultivate 10 ski tourist resorts above the provincial level, and build more than 10 boutique ice and snow tourism routes. The driving effect of comprehensive snow and ice tourism consumption has increased significantly, and the influence of ice and snow brands in Liaoning has increased across the board. By 2027, the annual number of visitors to snow and ice tourism in the province will exceed 260 million, and the annual comprehensive revenue will reach more than 250 billion yuan.

In order to seize the strategic opportunity to host the “Fifteen Winter”, comprehensively promote the construction of high-quality snow and ice tourism destinations, and promote the upgrading of snow and ice tourism consumption, the “Three-Year Action Plan for the High-Quality Development of Snow and Ice Tourism in Liaoning Province” was publicly solicited for comments. Among them, it was mentioned to fully explore the connotations of ice and snow culture in Liaoning, improve and perfect the professional, hobby, and popular three-level product system, continue to innovate “ice and snow+” and “+ ice and snow” diversified business formats and consumption scenarios, construct a new pattern of snow and ice tourism development in Liaoning with a clear hierarchy and distinctive characteristics, and shape a popular snow and ice tourism brand with recognition in Liaoning. Cultivate 10 ski tourist resorts above the provincial level, and build more than 10 boutique ice and snow tourism routes. The driving effect of comprehensive snow and ice tourism consumption has increased significantly, and the influence of ice and snow brands in Liaoning has increased across the board. By 2027, the annual number of visitors to snow and ice tourism in the province will exceed 260 million, and the annual comprehensive revenue will reach more than 250 billion yuan.