Taboola (TBLA): Assessing Valuation After New LG Ad Solutions Partnership Targets Stronger Cross-Platform Ad Performance
Taboola.com (TBLA) just teamed up with LG Ad Solutions to launch Performance Enhancer, a new tool that links connected TV campaigns with measurable digital results and potentially deepens advertiser demand across Taboola’s broader open web footprint.
See our latest analysis for Taboola.com.
With the latest LG Ad Solutions partnership, Taboola.com’s story is starting to line up more with its numbers, as the $4.03 share price follows a 90 day share price return of 20.3 percent and a three year total shareholder return above 50 percent. This suggests momentum is gradually rebuilding after a choppy few years.
If this kind of ad tech momentum has your attention, it might be a good time to scan other high growth tech names using high growth tech and AI stocks for new ideas.
Yet despite improving momentum and a sizable intrinsic discount estimate, margins and returns on capital still look fragile. This raises the key question for investors: is Taboola now a mispriced turnaround, or is the market already baking in its next leg of growth?
Most Popular Narrative: 10.4% Undervalued
With the narrative fair value pinned at 4.50 dollars against a 4.03 dollar close, the story leans toward modest upside anchored in improving fundamentals.
The launch of Realize, Taboola's new performance advertising platform, is enabling entry into a much larger pool of display and social ad budgets, positioning the company to capture incremental revenue growth outside of traditional native ad formats. This is expected to materially expand the addressable market and drive a return to double digit revenue growth in the coming years.
Curious how a platform refresh, rising margins and shrinking share count combine into that upside case? Want to see the growth, profitability and multiple assumptions behind it?
Result: Fair Value of $4.50 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, that upside hinges on Realize scaling successfully and open web traffic holding up, with any stumble potentially derailing those margin and growth expectations.
Find out about the key risks to this Taboola.com narrative.
Another Lens on Value
Our SWS DCF model paints a very different picture, suggesting Taboola.com is trading around 48 percent below its estimated fair value of 7.76 dollars per share. If long term cash flows really look that strong, is the market mispricing a slow burner or sensing risks the model smooths over?
Look into how the SWS DCF model arrives at its fair value.
Build Your Own Taboola.com Narrative
If you see things differently or want to stress test the assumptions with your own inputs, you can build a custom view in minutes: Do it your way.
A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Taboola.com.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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