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The newly issued “Code of Conduct for the Sale of Publicly Raised Securities Investment Funds” clearly states that when fund managers and fund sales agencies carry out live streaming services, live broadcasters promoting funds should obtain fund qualifications and practice with fund managers and fund sales agencies; in addition, live streaming platforms should turn off the red envelope reward function, and live broadcasters must not receive red envelopes from viewers. It involves live broadcasts for an unspecified public, such as company brand promotion, fund promotion, sales business training, etc., and the relevant live broadcast materials are kept for at least 20 years.

Zhitongcaijing·12/12/2025 10:33:10
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The newly issued “Code of Conduct for the Sale of Publicly Raised Securities Investment Funds” clearly states that when fund managers and fund sales agencies carry out live streaming services, live broadcasters promoting funds should obtain fund qualifications and practice with fund managers and fund sales agencies; in addition, live streaming platforms should turn off the red envelope reward function, and live broadcasters must not receive red envelopes from viewers. It involves live broadcasts for an unspecified public, such as company brand promotion, fund promotion, sales business training, etc., and the relevant live broadcast materials are kept for at least 20 years.