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Don't Race Out To Buy Winfair Investment Company Limited (HKG:287) Just Because It's Going Ex-Dividend

Simply Wall St·12/12/2025 22:27:16
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Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see Winfair Investment Company Limited (HKG:287) is about to trade ex-dividend in the next 4 days. The ex-dividend date is usually set to be two business days before the record date, which is the cut-off date on which you must be present on the company's books as a shareholder in order to receive the dividend. The ex-dividend date is of consequence because whenever a stock is bought or sold, the trade can take two business days or more to settle. Therefore, if you purchase Winfair Investment's shares on or after the 17th of December, you won't be eligible to receive the dividend, when it is paid on the 9th of January.

The company's upcoming dividend is HK$0.02 a share, following on from the last 12 months, when the company distributed a total of HK$0.14 per share to shareholders. Calculating the last year's worth of payments shows that Winfair Investment has a trailing yield of 3.4% on the current share price of HK$4.10. We love seeing companies pay a dividend, but it's also important to be sure that laying the golden eggs isn't going to kill our golden goose! So we need to check whether the dividend payments are covered, and if earnings are growing.

Dividends are typically paid out of company income, so if a company pays out more than it earned, its dividend is usually at a higher risk of being cut. Winfair Investment paid a dividend last year despite being unprofitable. This might be a one-off event, but it's not a sustainable state of affairs in the long run. Given that the company reported a loss last year, we now need to see if it generated enough free cash flow to fund the dividend. If cash earnings don't cover the dividend, the company would have to pay dividends out of cash in the bank, or by borrowing money, neither of which is long-term sustainable. Over the last year it paid out 55% of its free cash flow as dividends, within the usual range for most companies.

See our latest analysis for Winfair Investment

Click here to see how much of its profit Winfair Investment paid out over the last 12 months.

historic-dividend
SEHK:287 Historic Dividend December 12th 2025

Have Earnings And Dividends Been Growing?

Companies with falling earnings are riskier for dividend shareholders. If earnings fall far enough, the company could be forced to cut its dividend. Winfair Investment was unprofitable last year and, unfortunately, the general trend suggests its earnings have been in decline over the last five years, making us wonder if the dividend is sustainable at all.

Many investors will assess a company's dividend performance by evaluating how much the dividend payments have changed over time. It looks like the Winfair Investment dividends are largely the same as they were 10 years ago. If a company's dividend stays flat while earnings are in decline, this is typically a sign that it is paying out a larger percentage of its earnings. This can become unsustainable if earnings fall far enough.

We update our analysis on Winfair Investment every 24 hours, so you can always get the latest insights on its financial health, here.

Final Takeaway

From a dividend perspective, should investors buy or avoid Winfair Investment? We're a bit uncomfortable with it paying a dividend while being loss-making. However, we note that the dividend was covered by cash flow. It's not that we think Winfair Investment is a bad company, but these characteristics don't generally lead to outstanding dividend performance.

With that in mind though, if the poor dividend characteristics of Winfair Investment don't faze you, it's worth being mindful of the risks involved with this business. Our analysis shows 3 warning signs for Winfair Investment that we strongly recommend you have a look at before investing in the company.

A common investing mistake is buying the first interesting stock you see. Here you can find a full list of high-yield dividend stocks.