We have learned from various sources that the Maotai Dealer Association recently held a meeting to discuss next year's distribution channel strategy: 2026 may focus on the three core products of Maotai 1935, Feitian Maotai, and boutique Maotai, which are anchored in the 600 yuan+, 1,500 yuan+, and 2,000 yuan+ price bands respectively; non-standard Maotai products such as Maotai zodiac wine and kilogram Maotai may be reduced, the exact extent is undetermined; non-standard Maotai products will operate on a market-based basis, and dealers will do what they can to order supply. At the same time, unfinished Maotai quotas not planned for 2025 will be suspended in order to stabilize the market. According to several online pricing platforms, today's wholesale price of Maotai liquor is around 1,520 yuan/bottle, up 15-30 yuan/bottle from yesterday.

We have learned from various sources that the Maotai Dealer Association recently held a meeting to discuss next year's distribution channel strategy: 2026 may focus on the three core products of Maotai 1935, Feitian Maotai, and boutique Maotai, which are anchored in the 600 yuan+, 1,500 yuan+, and 2,000 yuan+ price bands respectively; non-standard Maotai products such as Maotai zodiac wine and kilogram Maotai may be reduced, the exact extent is undetermined; non-standard Maotai products will operate on a market-based basis, and dealers will do what they can to order supply. At the same time, unfinished Maotai quotas not planned for 2025 will be suspended in order to stabilize the market. According to several online pricing platforms, today's wholesale price of Maotai liquor is around 1,520 yuan/bottle, up 15-30 yuan/bottle from yesterday.