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To own Rockwool, you need to believe in long term demand for stone wool insulation, disciplined pricing, and the company’s ability to protect mid teens margins despite softer construction markets. The new €150 million buyback supports the capital return story but does not materially change the near term picture, where the key catalyst is a demand recovery in delayed projects and the main risk remains margin pressure from a higher fixed cost base and weaker volumes.
Against this backdrop, Rockwool’s decision in 2025 to guide for flat revenue in local currencies and an adjusted EBIT margin of 14 to 15 percent is the most relevant recent announcement. It frames the buyback within a year of relatively muted top line expectations, where execution on costs, pricing discipline, and utilization of new capacity will likely matter more for earnings than financial engineering alone.
Yet even with the sizeable buyback, investors should still be aware of the risk that underutilized new capacity could...
Read the full narrative on Rockwool (it's free!)
Rockwool's narrative projects €4.4 billion revenue and €607.3 million earnings by 2028. This requires 4.6% yearly revenue growth and about a €77.3 million earnings increase from €530.0 million today.
Uncover how Rockwool's forecasts yield a DKK250.06 fair value, a 13% upside to its current price.
Three Simply Wall St Community fair value estimates span roughly DKK199 to DKK360, highlighting how differently private investors view Rockwool’s potential. As you weigh these views, keep in mind that margin pressure from rising fixed costs and flat revenue guidance could have a meaningful impact on how the business performs relative to those expectations.
Explore 3 other fair value estimates on Rockwool - why the stock might be worth 10% less than the current price!
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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