The newly appointed CEO of Kraft Heinz said he will focus on significantly increasing the consumer scenarios that Heinz and other brands can apply to. “Ketchup isn't necessarily just for hamburgers,” Steve Cahillane said in an interview with the media. “Ketchup goes with a lot of things.” Cahillane will take up his new job on January 1, when he will be responsible for leading a company facing many challenges, including increasing scrutiny of processed foods, the rise of diet pills, and weak sales of many household staple foods. Additionally, he will have to lead Kraft Heinz through one of the most critical chapters in its history: the company's spin-off.

The newly appointed CEO of Kraft Heinz said he will focus on significantly increasing the consumer scenarios that Heinz and other brands can apply to. “Ketchup isn't necessarily just for hamburgers,” Steve Cahillane said in an interview with the media. “Ketchup goes with a lot of things.” Cahillane will take up his new job on January 1, when he will be responsible for leading a company facing many challenges, including increasing scrutiny of processed foods, the rise of diet pills, and weak sales of many household staple foods. Additionally, he will have to lead Kraft Heinz through one of the most critical chapters in its history: the company's spin-off.