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    Is SoundHound AI (SOUN) Turning In-Car Reservations Into a Durable Voice-Commerce Revenue Engine?

    Simply Wall St·12/17/2025 11:20:36
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    • Earlier this month, SoundHound AI announced a partnership with OpenTable to power a fully conversational, in-vehicle voice reservations agent that lets drivers and passengers find, select, and book tables hands-free through car infotainment systems, tapping into a network of over 60,000 restaurants worldwide.
    • This move expands SoundHound’s in-car voice commerce platform beyond food ordering into end-to-end dining transactions, highlighting how the company is trying to turn its conversational AI technology into recurring, transaction-based revenue streams across everyday services.
    • We’ll now explore how this push into hands-free, in-vehicle restaurant reservations shapes SoundHound AI’s broader investment narrative around voice commerce.

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    SoundHound AI Investment Narrative Recap

    To own SoundHound AI, you need to believe conversational, hands-free voice commerce becomes a regular part of driving, and that the company can turn that usage into recurring, profitable transactions. The OpenTable integration reinforces the near term catalyst around in-vehicle voice commerce adoption, but it does not materially change the biggest risk right now, which is whether rapid revenue growth can eventually cover persistent operating losses and justify the company’s rich valuation.

    Among recent announcements, the expanded Parkopedia collaboration for an in-vehicle parking agent ties in closely with the OpenTable news, because both deepen SoundHound’s presence in everyday, car-based transactions. Together they show how voice AI could stitch multiple services into one experience, which is central to the investment case that recurring, usage-based revenue from drivers and passengers can offset the company’s high R&D and sales costs over time.

    Yet beneath the promise of in-car voice bookings, investors should be aware that...

    Read the full narrative on SoundHound AI (it's free!)

    SoundHound AI's narrative projects $308.5 million revenue and $40.4 million earnings by 2028. This requires 32.9% yearly revenue growth and an earnings increase of about $265.8 million from -$225.4 million today.

    Uncover how SoundHound AI's forecasts yield a $16.94 fair value, a 52% upside to its current price.

    Exploring Other Perspectives

    SOUN 1-Year Stock Price Chart
    SOUN 1-Year Stock Price Chart

    Fourteen members of the Simply Wall St Community value SoundHound AI between US$3.41 and US$28.58, showing how far opinions can stretch. Before you decide where you stand, remember that profitability remains uncertain despite rapid revenue growth and that broad adoption of voice commerce will be critical to closing that gap.

    Explore 14 other fair value estimates on SoundHound AI - why the stock might be worth less than half the current price!

    Build Your Own SoundHound AI Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.