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    Expanded Stripe AI Commerce Integration Could Be A Game Changer For Wix.com (WIX)

    Simply Wall St·12/18/2025 12:21:50
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    • Wix.com Ltd. recently expanded its collaboration with Stripe, adding broader local payment options for European users and integrating Stripe’s new Agentic Commerce Suite to let eligible Wix merchants sell more easily across multiple AI shopping agents with a single low‑code setup.
    • This deepened Stripe partnership positions Wix to help merchants capture AI‑driven commerce demand while simplifying complex, fragmented integrations that many small businesses struggle to manage independently.
    • We’ll now examine how this expanded Stripe-powered AI commerce reach could influence Wix’s investment narrative around AI-led growth and monetization.

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    Wix.com Investment Narrative Recap

    To own Wix.com, you need to believe it can turn its AI and commerce tools into durable revenue and profit growth while managing rising costs and competition. The expanded Stripe Agentic Commerce integration supports the near term AI monetization catalyst by helping merchants access AI driven shopping channels more easily, but it does not remove the bigger risk that AI itself could shift traffic and demand away from traditional website platforms.

    The recent expansion of Stripe powered local payment options across Europe fits the same theme, tying Wix’s AI and commerce ambitions to more seamless global payments. Together, these moves speak directly to the catalyst of higher user monetization and broadened addressable markets, even as Wix’s high valuation multiples and negative equity mean investors are likely to stay focused on how efficiently this AI led investment translates into earnings over time.

    Yet investors should also weigh how rising AI infrastructure, R&D, and marketing spend could pressure margins if growth disappoints...

    Read the full narrative on Wix.com (it's free!)

    Wix.com's narrative projects $2.7 billion in revenue and $415.6 million in earnings by 2028. This requires 13.3% yearly revenue growth and about a $249 million earnings increase from $166.3 million today.

    Uncover how Wix.com's forecasts yield a $167.15 fair value, a 61% upside to its current price.

    Exploring Other Perspectives

    WIX 1-Year Stock Price Chart
    WIX 1-Year Stock Price Chart

    Eight members of the Simply Wall St Community currently see Wix’s fair value between US$142.55 and US$192.67, reflecting a wide spread of individual expectations. Set against this, the key AI driven user growth and monetization catalyst could matter a lot for how those differing views play out in practice, so it is worth comparing several of these perspectives before making up your mind.

    Explore 8 other fair value estimates on Wix.com - why the stock might be worth as much as 85% more than the current price!

    Build Your Own Wix.com Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.