The Zhitong Finance App learned that on December 17-18, 2025, the “Light Light: Unbounded Growth” 2025 Tencent Advertising Game Ecology Summit was successfully held in Shanghai. Ao Ran, Executive Vice Chairman and Secretary General of the China Audiovisual and Digital Publishing Association, delivered a speech at the conference and released the “2025 China Mobile Game Advertising and Marketing Report” to introduce the current status and development of mobile game marketing in China. The report shows that in terms of the current state of the industry, China's mobile game market has now entered a mature development stage. The market size has stabilized at more than 200 billion yuan per year, and accounts for about three-quarters of the overall domestic game market. Thanks to the combined effects of new products and long-term products, the actual sales revenue of the Chinese mobile game market grew by more than 7% year-on-year in 2025, and annual revenue reached a new high.

The Zhitong Finance App learned that on December 17-18, 2025, the “Light Light: Unbounded Growth” 2025 Tencent Advertising Game Ecology Summit was successfully held in Shanghai. Ao Ran, Executive Vice Chairman and Secretary General of the China Audiovisual and Digital Publishing Association, delivered a speech at the conference and released the “2025 China Mobile Game Advertising and Marketing Report” to introduce the current status and development of mobile game marketing in China. The report shows that in terms of the current state of the industry, China's mobile game market has now entered a mature development stage. The market size has stabilized at more than 200 billion yuan per year, and accounts for about three-quarters of the overall domestic game market. Thanks to the combined effects of new products and long-term products, the actual sales revenue of the Chinese mobile game market grew by more than 7% year-on-year in 2025, and annual revenue reached a new high.